In view of the fast-changing business environment, the Rita Tong Liu School of Business and Hospitality Management of the Caritas Institute of Higher Education has revamped its Bachelor of Business Administration (Honour) Programme.
The revised programme structure places emphasis on developing students' data analysis skills and enhancing social impact awareness. The curriculum is structured in such a way that students establish a strong foundation in key areas of business, develop stream-specific professional knowledge and skills with embedded sustainability, and cultivate research as well as data analytics capabilities in an integrated sequence of learning. Guaranteed internship opportunities are also provided to all BBA students to enhance their graduate employability. To reflect the improved features of the curriculum, Accountancy stream and Hotel Management stream are retitled as Accounting and Financial Analytics stream and Hotel and Tourism Management stream, respectively.
Overall, the revamped BBA programme is designed to equip our graduates with the skills and knowledge needed to succeed in the fast-paced and challenging business world.
The enhanced Bachelor of Business Administration (Honour) Programme will be launched by September 2023. Interested parties could access further information through the below website: