Programme Features

  • “The key elements of a good Business programme should include technological application to meet the changing demand of the professions and industries; enhancement of students’ awareness of the Environment, Social and Governance (ESG) impacts on business; and knowledge of global contexts. I have found these elements in the BBA (Hons) programme.” Consultant, Special Programme Review
  • Digital Application: To build and enhance students' data analytics capabilities to meet the demands of the job market through undertaking the courses: Business Application Programming, Data Analytics for Business, Accounting and Financial Analytics, Financial Statement Analysis and Valuation.
  • Social Impact: To develop students’ ability to create impact, through sustainability initiatives and ESG efforts by undertaking the course Sustainable Business and Society.
  • Guaranteed Internship: To provide internship opportunities which cover all streams for the BBA programme. To enhance students’ job prospects and to apply theories into practice.
  • The quality of the BBA Programme is recognised by professional bodies ranging from Accounting and Financial Analytics, through Corporate Management and Governance, to Marketing and Event Management.
  • Offering Marketing and Event Management which is the combination of the closely-related disciplines as a study stream of the Programme is unique in comparison to local universities, thereby adding to the employment prospects of graduates.
  • The BBA programme incorporates the up-to-date digital or techno-applications courses with an aim to equip our students with the understanding of the contemporary changing business environment with digital transformation in different sectors;.
  • The Programme places special emphasis on explaining and discussing issues related to business ethics and compliance for supporting our students’ personal and professional development.
  • The compulsory final-year Business Research Project, being a unique characteristic of the Programme, helps students to apply the professional knowledge they learnt in their study to practical cases and real world data analysis.