Programme Learning Outcomes

Upon completion of the Programme, students should be able to:

• Integrate and apply a broad range of knowledge vital to the business environment with awareness of social impacts and digital applications in business;
• Apply problem-solving and analytical skills to decision-making and management;
• Apply ethical reasoning and critical thinking in the performance of personal and professional responsibilities;
• Communicate effectively in formal and informal settings;
• Produce professional documents to a good standard;
• Demonstrate teamwork and self-management skills in their learning for further development as a lifelong learner; and
• Demonstrate broad perceptual and conceptual horizons and knowledge of life and a global perspective.

Learning outcomes of each stream

Accounting and Financial Analytics (AFA)

• Describe and explain conceptual and practical aspects of various mainstream accounting disciplines;
• Explain, analyse and apply rules and regulations issued by relevant authorities; and
• Demonstrate and apply ethical concepts in various mainstream accounting disciplines.

Corporate Management and Governance (CMG)

• Comprehend and apply accounting, taxation, finance, information systems and administrative knowledge in managing firms’ resources in achieving organizational goals;
• Demonstrate the knowledge and skills in planning, implementing and monitoring business strategies that are required for effective corporate management; and
• Analyse the legal and compliance aspects involved in company matters and demonstrate comprehensive knowledge of principles relating to good corporate governance and administration with an awareness of digital applications.

Marketing and Event Management (MEM)

• Analyse the internal and external environment in the global marketplace to identify key issues in marketing or event management;
• Apply principles, theories and models of marketing to develop marketing mix strategies and implement integrated marketing strategies in global market; and
• Integrate event management theories to develop and implement strategies for various functions and conventions in the marketplace.

Corporate Social Responsibility and Business Ethics (minor stream)

• Recognise the social, economic, environmental and ethical issues in current business operations; and
• Apply knowledge in ethical decision-making and corporate social responsibility projects.

Marketing (minor stream)

• Demonstrate the ability to understand the sales and marketing operations; and
• Apply principles and theories of marketing to assist the implementation of integrated marketing strategies.