Dr Derry LAW Ka Ming

Biography

Derry Law holds a PhD in Fashion, Culture, Design, Marketing, Society and Human Behaviour. For over 20 years, he has worked in different tertiary education institutions in Hong Kong and has been responsible for multidisciplinary research projects. He has collaborated on numerous occasions with fashion-related, retailing and entertainment businesses to create and organise industry-related projects.

Teaching Areas

Culture, Arts and Design; Visual Merchandising and Retailing, Research Projects in Fashion, Graphic and Interior Architecture, Culture Theory on Visual Communication and Social Design, Consumer Behaviour, Event Planning and Marketing, Innovation and Strategy in Design Business, Project Management in Design Business.

Research Interests

Derry Law's research focuses are fashion, design, store atmosphere, visual aesthetics, consumer psychology, culture, and human behaviour.

Refereed Journal Papers

• M. C. Cheung, J. Yip, D. Law J.Y.P Cheung (2023). "Surface electromyography (sEMG) biofeedback posture training improves the physical and mental health of early adolescents with mild scoliosis: A qualitative study", Digital Health, Volume 9, January-December. https://doi.org/10.1177/20552076231203820
• M. C. Cheung, D. Law, J. Yip, J.Y.P Cheung (2022) "Adolescents' Experience during Brace Treatment for Scoliosis: A Qualitative Study", International Journal of Environmental Research and Public Health. 19(17), 10585 https://doi.org/10.3390/ijerph191710585

Refereed Conference Papers

D. Law, J. Cheung, M.C. Cheung, J. Yip , T.W. Lo (2025). Integrating fashion styling into adolescent idiopathic scoliosis bracing treatment. The 16th Asian Conference on Art and Humanities, Tokyo, Japan.

D. Law, J. Cheung, M.C. Cheung, J. Yip, T.W. Lo (2024). Integrating Social Design into Design Pedagogy. The 15th Asian Conference on Art and Humanities. Tokyo, Japan.

Cheung, M.C., Leung, J.K.T., Leung, Y.M., Law, D.K.M., Cheung, J.P.Y., Yip, J. (2024). Family-based Intervention for Adolescents with Scoliosis during Brace Treatment: A Qualitative Study. Paper presented at the 10th International Conference on Social Work in Health and Mental Health, Melbourne, Australia.

Cheung M.C., Leung, Y.M., Law, D., Yip, J., Cheung, J.P.Y. (2024). "Back You Up" Protocol: Individualized Empowerment Programme for Adolescent Idiopathic Scoliosis (AIS). Paper presented at the 8th International Conference on Interdisciplinary Business, Economy, Management, and Social Studies, Tokyo, Japan.

Community Participation and Achievement / Public Service / Consultants

Contributions to profession

• Reviewer of Frontier in Psychology 2020.
• Reviewer of Ergonomics 2016.
• Reviewer of Journal of Retailing and Consumer Service 2014 – 2018
• Reviewer of "Fashion Retailing: A Multi-Channel Approach 2nd edition" published by the Fairchild Publication 2013.
• Reviewer of 12th International Congress of the International Colour Association 2013.
• Committee member of the 12th International Congress of the International Colour Association (AIC) 2012-2015.
• The Hong Kong Diploma Secondary Education examination 2012-13, 13-14 Technology and Living Examination paper setter and moderator.
• Reviewer of Journal of the International Colour Association 2012 and 2014
• Reviewer of Journal of the Textile Institute 2012

Contributions to academic institutions

• PolyU Faculty of Applied Science and Technology working Group on Undergraduate Programmes Admissions and Promotion committee member 2016- 2018
• PolyU Faculty of Applied Science and Technology Summer School Department Coordinator 2016.
• School Promotion Presenter: St Antonius Girls' College, Nov. 23, 2015
• Marketing Representative of Institute of Textiles and Clothing 2008 to 2017. Responsible for organizing the following activities:
  
  PolyU Info Day
  Poly U Education Exhibition for JUPAS Applicants
  Institute of Textiles and Clothing summer camp
  Taught Postgraduate Consultation Day
  Institute of Textiles and Clothing Orientation Program
  Non-JUPAS senior year applications talk
• Higher Diploma award coordinator (Fashion Retailing) 2012 - 2018
• Academic advisor of PolyU Fashion and Textiles BA program 2013 - 2018
• Committee member of Institute of Textiles and Clothing graduation fashion show 2002- 2016
• Committee member of the Institute of Textiles and Clothing undergraduate staff and student committee 2013-2015
• Committee member of the Fashion Resource Center of the Institute of Textiles and Clothing 2004, 2013-2018
• Committee member of the university based common orientation program 2010
• Sincere Retailing for Innovation Traveling scholarship mentor 2004- 2013
• Tutor of the PolyU Student Halls of Residence (Hunghom) 2002 to 2011

Contributions to industry

Collaboration and training

• Creative director and trainer of the Sustainable Christmas Design for The Open University of Hong Kong. 2018
• Visual Merchandising trainer for the Lidl Hong Kong Ltd. 2017
• Project leader of The Sincere Fashion Seoul competition 2015
• Visual merchandising consultant for the select shop Estee Ella 2015
• Project leader of The BAZAAR Stylista Award 2014
• Swarovski's Sparkling Secrets exhibition display set-up, Shanghai 2012
• Bauhaus X PolyU Visual Merchandising collaboration projects 2009-2010
• Puma bag of Joy project 2008
• Mentor of Sidefame Visual Merchandising competition 2007-2008
• Visual Merchandising trainer for the Esquel group 2005

Events and functions

• The Hong Kong Polytechnic Student Halls of Residence, Hall Festival creative direction, stage, display and lighting design 2003-2019
• The Hong Kong Polytechnic Student Halls of Residence, High-table dinner creative direction, stage and lighting design 2002-2011
• The Hong Kong Polytechnic Student Halls of Residence 10th anniversary exhibition display design and set-up 2012

Image direction and styling

• Jlove entertainment Co. Ltd Artiste styling 2018
• Shirley Kwan Concert dancer costume design 2016
• The Hong Kong Fashion Week: PolyU Imitate Apparel graduation show Dancers' styling 2014
• Studiodanz Showcase dancers costume design 2010-2013, 2015 and 2023
• 港專 advertisement styling 2011
• 彩雲行動 (A community service) styling 2010
• 高皓正福音DVD styling 2010
• 高皓正 image styling 2002-2010
• 高皓正 records image direction 2009
• Freeze (A local girls' group) styling 2008-2009
• 黃埔時尚坊 Newsletter styling 2005
• 瑪花纖體 image and styling direction 2002

Service to community

• Dance instructor for life camp of the Carmel Alison Lam Foundation Secondary School 2018
• Organizer and Tutor of summer tutoring course at The Church of Faith 2018
• Volunteer of The Church of Faith short-term mission to Kaohsiung, Taiwan, serving minorities and disabled 2018
• Volunteer of The Church of Faith short-term mission to Cambodia, serving families in rural areas 2017
• Co-organizer of the Intergenerational Healthy Buddies Partnership Programme with the Family and Medicine & General Outpatient Department at Kwong Wah Hospital 2017